Blog

<p>Having a business website has become not just an market standard but a necessity. But what exactly should you have on that site?</p><p>At HeyGoodGo, we’ve built dozens of websites for both small and larger businesses, and based on our experience, we’ve put together a list of 5 must-have elements for any website!</p><h2>1. Contact Information</h2><figure id="figure-9kmdvi44lim1knmmbx"><img id="9kmdvi44lim1knmmbx" src="https://cdn.durable.co/blocks/2dZPy4pq0zvEs9nbB1FUBiIYsdwBlMjseCFar9fCFR8MSeMOYnLrD4I4YI2Su8Jq.png" alt="project planning" title="project planning" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2dZPy4pq0zvEs9nbB1FUBiIYsdwBlMjseCFar9fCFR8MSeMOYnLrD4I4YI2Su8Jq.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>A phone number and email address are absolutely essential, and they should be displayed in at least three places on your site:</p><ul><li><strong>Contact Section</strong> – Consider adding a map here to show where your office or location is.</li><li><strong>Header and Footer</strong> – This ensures that visitors can easily scroll to find your contact info no matter where they are on the site.<br><br>If you also communicate with clients via other channels like WhatsApp or Messenger, consider adding those options too.</li></ul><p>Interestingly, listing a physical address is important even if you only operate online or work at the client’s location. Why? It boosts your credibility and helps make your business appear more professional and trustworthy. Additionally, clients often search for services using map tools. If you’re not there, they might just go for another pin nearby.</p><h2>2. A Company Description That Sets You Apart</h2><figure id="figure-usiomi8aoam1knmpv3"><img id="usiomi8aoam1knmpv3" src="https://cdn.durable.co/blocks/234E1JjvvTzz0hjV4ix8ie4uMJJeDj0HZPZDsNtWCM5Iss7ZCbzepamRbWJz1Hh3.png" alt="team meeting" title="team meeting" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/234E1JjvvTzz0hjV4ix8ie4uMJJeDj0HZPZDsNtWCM5Iss7ZCbzepamRbWJz1Hh3.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>“Meeting customer expectations with quality services at attractive prices” – sound familiar? That’s because almost any business could use this line!</p><p>When describing your company, avoid generic phrases and filler. Instead, focus on what genuinely makes you stand out in the market. Be specific about what you do and highlight the benefits this brings to your clients.</p><p>Depending on your business, your unique selling points could include industry experience, prime location, a wide range of services, quick delivery times, or competitive pricing.</p><h2>3. Services and Pricing</h2><figure id="figure-zx8z93mntm1knms11"><img id="zx8z93mntm1knms11" src="https://cdn.durable.co/blocks/70bxxetH0x81IAAg7MfpwQuPk5jnJHxtCIdBpwXMYf9jsGZWDvK13sy9WZBMNWlY.png" alt="scalable performance" title="scalable performance" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/70bxxetH0x81IAAg7MfpwQuPk5jnJHxtCIdBpwXMYf9jsGZWDvK13sy9WZBMNWlY.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>While we’re talking prices – having a services and pricing section can be incredibly helpful.</p><p>When listing prices, specify what each price includes, for example:</p><ul><li>Domain hosting from just X per year</li><li>Certified German translations – Y per page</li></ul><p>If your prices depend on various factors (like the complexity of the service), consider giving at least a range to help potential clients estimate costs, like:</p><ul><li>House and office cleaning – from X per hour</li><li>Hair coloring – starting at X<br><br>Even if you decide not to display a full price list, including a clear overview of your services is crucial. It helps prevent inquiries for services you don’t offer and encourages potential clients to reach out for what you do.</li></ul><h2>4. Portfolio of Work</h2><figure id="figure-m03jyr468hm3bhazg7"><img id="m03jyr468hm3bhazg7" src="https://cdn.durable.co/blocks/aDfCjfDvEULg9cL9sEP38AwvlgW5puFd0Evhm1vLiqBh36Nu2lz6i9dSxGTwdEnh.png" alt="office responsive devices web design website" title="office responsive devices web design website" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/aDfCjfDvEULg9cL9sEP38AwvlgW5puFd0Evhm1vLiqBh36Nu2lz6i9dSxGTwdEnh.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>This one might not apply to every industry, but whenever your product or service has a visual component (e.g. in the beauty industry), it’s worth showcasing your work! For instance:</p><ul><li>For a hair salon – include photos of hairstyles, colorings, or updos,</li><li>For a nail salon – popular colors and designs,</li><li>For stylists or makeup artists – example looks or makeup applications, ideally with before-and-after images.</li></ul><p>Portfolios also work well in other industries, like remodeling services, carpentry or floral arrangements.</p><h2>5. Customer Testimonials</h2><figure id="figure-irwayuc4bjm3bhb9vn"><img id="irwayuc4bjm3bhb9vn" src="https://cdn.durable.co/blocks/324IOWKmacXpOv0xnMXUaNYg67eqttt8v5S3swL2IKw8hQjzq2lMgkNbNhZzMNB6.png" alt="Professional Developer programmer cooperation meeting and brainstorming and programming in website working a software outsourcing and coding technology, writing codes and database" title="Professional Developer programmer cooperation meeting and brainstorming and programming in website working a software outsourcing and coding technology, writing codes and database" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/324IOWKmacXpOv0xnMXUaNYg67eqttt8v5S3swL2IKw8hQjzq2lMgkNbNhZzMNB6.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>Often overlooked but so important: customer reviews are the backbone of your online reputation. Dedicate a section to positive testimonials from satisfied clients and keep an eye on new reviews on major platforms (like Google, Facebook, etc.).</p><p>But what if you’re just starting out online and don’t have any reviews yet? Check out our tips for beginners in <strong>this blog post</strong>.</p><p><br></p><p>If you’d like professional guidance on creating a website for your small business, get in touch with us. At HeyGoodGo, we have over a decade of experience building websites from scratch – we’re happy to offer advice, craft custom content, and design the ideal site for your business!</p>

You Need THIS On Your Website!

<p>Your company’s online reputation is shaped by more than just your website or Facebook page—it’s primarily built through customer reviews of your services!</p><p>In today’s digital world, maintaining a high rating and a substantial number of reviews is crucial, as potential clients pay close attention to this feedback. But what if your business is just starting, or hasn’t collected many reviews despite years of operation? Here are 4 tips to help you quickly change that!</p><h2>1. Collect Reviews Across Multiple Platforms</h2><figure id="figure-kf56yl9w48m1knhbzk"><img id="kf56yl9w48m1knhbzk" src="https://cdn.durable.co/blocks/c0AX6golbMAj50geus64EkrBTp6Y4i6T6k5mw9aHO4YNM9v7cVvujis49Mx46N3M.png" alt="progressive web" title="progressive web" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/c0AX6golbMAj50geus64EkrBTp6Y4i6T6k5mw9aHO4YNM9v7cVvujis49Mx46N3M.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>The more positive reviews your business has, the more credible it appears. So aim to gather client feedback at every opportunity and on various platforms. Here are the key places to consider:</p><p><strong>Google</strong> – Start gathering reviews by creating a Google Business Profile. Each business can be rated from 1 to 5 stars, with the option to add written feedback.<br><strong>Facebook</strong> – Another key platform for collecting reviews. After setting up a business page, client comments and ratings will appear under the Reviews tab.<br><strong>Industry-specific portals</strong> – Depending on your field, creating a profile on specialized platforms where clients can leave reviews might be beneficial. For example, My-Hammer.de or Checkatrade.com are popular for services like electricians, plumbing, renovation, or cleaning.<br><strong>Amazon</strong> and other marketplace sites&nbsp; – If you’re in sales and active on marketplaces, you’ll also collect reviews from customers there.</p><h2>2. Ask for Reviews</h2><figure id="figure-oxwwcnkogim1knhcru"><img id="oxwwcnkogim1knhcru" src="https://cdn.durable.co/blocks/17z32KutlwL098QAzcVlEW5jJyudnbZtRx0TFXdBgDU0OEIYix2flsZ8n0JyeBqD.png" alt="voice search" title="voice search" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/17z32KutlwL098QAzcVlEW5jJyudnbZtRx0TFXdBgDU0OEIYix2flsZ8n0JyeBqD.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>When you’re just starting out online, a lack of reviews can be a challenge (some platforms won’t display ratings until you have at least 5 or 10 reviews). The sooner you build your online reputation, the better!</p><p>Start by requesting reviews from loyal, long-time clients. This initial feedback will provide a solid foundation. Also, make it a habit to ask for reviews after completing a service, especially when you see that the client is pleased. Here are a few ways to ask:</p><ul><li><strong>Printed prompts</strong> – Add a note to a business card or a flyer attached to the receipt: “Enjoyed our service? Leave a review!”</li><li><strong>Email requests</strong> – If you work online, include a link to your review page in the final email to the client (e.g., a shipping confirmation or invoice).</li><li><strong>Automated follow-ups</strong> – If you manage online bookings (e.g., for a hair or beauty salon), send an automatic follow-up email after the appointment with a gentle review request.</li></ul><h2>3. Feature Customer Reviews on Your Website</h2><figure id="figure-z5udnid38aam1knhdjo"><img id="z5udnid38aam1knhdjo" src="https://cdn.durable.co/blocks/27qXNYt0izgbNrVYjLwK2UEcKk6RTpIfMnkXYDYQXYiGE5D1KoAgR2Q7hYjBlinO.png" alt="motion UI" title="motion UI" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/27qXNYt0izgbNrVYjLwK2UEcKk6RTpIfMnkXYDYQXYiGE5D1KoAgR2Q7hYjBlinO.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>This is often overlooked, but it’s one of the most effective ways to build trust in your brand!</p><p>Dedicate a section of your website to client reviews—these confirm your range of services and clearly highlight what makes your business stand out.</p><h2>4. Maintain Your Reputation – Respond to Reviews</h2><figure id="figure-9iybjxcwgam1knhfco"><img id="9iybjxcwgam1knhfco" src="https://cdn.durable.co/blocks/18tZm8lZXn58YGyUZwXmxbaEpnpdmUoQlOyoWmplc4bLag8X78qgHEWk0CBBkZN0.png" alt="dark mode" title="dark mode" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="null" data-positionY="null" data-fullWidth="false"/></figure><p>Especially when you’re starting out, engaging with client reviews by responding or commenting is a valuable practice.</p><p>You don’t have to reply to every review, but if a recommendation is detailed and sincere, take a moment to thank the client. This shows that you value customer feedback and are committed to their satisfaction.</p><p>For critical reviews, proceed with caution. If a review includes incorrect information, politely clarify the facts—your response should be balanced and free of negative emotion. A response like, “We’re sorry for the oversight. We’ve emailed you with a proposed solution” not only demonstrates to other clients that you care about resolving issues but may also encourage the reviewer to revise their comments. For offensive or vulgar comments, report these directly to the platform administrators.</p><p><br></p><p>We hope these simple tips make it easier for you to build your company’s online reputation. If you’d like support in this area, feel free to contact us!</p>

4 Simple Steps to Boost Your Business’s Online Reputation

<p>Social media has evolved beyond just entertainment and keeping up with friends; it’s now a vital tool for… business growth. Whether you run a small café or provide repair services, a well-managed social media presence can be the key to your success. Here are three essential tips to help you start building your brand in social media!</p><h2><span style="font-family: var(--head-fontFamily); font-size: calc(48px * var(--head-fontSize, 1)); font-style: var(--head-fontStyle, normal); font-weight: var(--head-fontWeight, 500); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-family: var(--head-fontFamily); font-size: calc(48px * var(--head-fontSize, 1)); font-style: var(--head-fontStyle, normal); font-weight: var(--head-fontWeight, 500); background-color: rgba(249,250,251,var(--tw-bg-opacity));">Tip #1 – Choose the Right Platform</span></h2><figure id="figure-tvlolbe1yfm1f1l2g3"><img id="tvlolbe1yfm1f1l2g3" src="https://cdn.durable.co/blocks/1uBf5T7BGFJTdE4AkLLAxuWmzhO9HSKJOmG0yFSwU9FGEtX91wahIJIe6WxkNwG3.png" alt="code editor" title="code editor" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1uBf5T7BGFJTdE4AkLLAxuWmzhO9HSKJOmG0yFSwU9FGEtX91wahIJIe6WxkNwG3.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Starting out, you don’t need – and probably shouldn’t – create accounts on every social media platform. Why? Because keeping up with posts on three or four channels can be overwhelming. It’s better to focus on one platform and do it well.</p><p>Which platform should you choose? That depends on where your target customers are most active. Here’s a quick guide to help you decide:</p><h3>Facebook</h3><p>Despite its age, Facebook is still the most popular social platform worldwide and the top choice for promoting small, local businesses. Setting up a business page here is essential, especially if your target audience includes older age groups.</p><p>Facebook is particularly effective for industries like restaurants and cafés that can showcase specials or daily menus. Businesses in other industries should also consider posting updates such as new services / products or special hours (especially during holidays, long weekends, summer season).<br><br>Plan what you want to share on Facebook. Ideas include:</p><ul><li>Company news (e.g., hiring new staff, opening a new location, or celebrating an anniversary),</li><li>Behind-the-scenes updates (e.g., remodeling or redecorating your space),</li><li>Tips and insights related to your industry (e.g., for renovation services, share advice on choosing between a bath or shower, or picking kitchen tiles).</li></ul><h3>Instagram<br></h3><p>More visually-oriented than Facebook, Instagram is perfect for businesses in beauty and aesthetics, like:</p><ul><li>Hair salons,</li><li>Beauty salons,</li><li>Makeup artists,</li><li>Nail stylists.</li></ul><p>Other industries that can benefit from Instagram include:</p><ul><li>Restaurants,</li><li>Home renovation/carpentry,</li><li>Photography/videography services.<br><br>In addition to posts, make the most of video content on Instagram: use Stories and Reels to increase engagement and visibility.</li></ul><h3>LinkedIn<br></h3><p>LinkedIn is a growing social platform for building professional connections and sharing work-related or expert content.</p><p>A LinkedIn company page is especially helpful for:</p><ul><li>Small businesses seeking business partners or investors,</li><li>Companies planning to recruit soon,</li><li>Business owners who want to build a personal brand as an industry expert.</li></ul><h3>Other Platforms<br></h3><p>While less common, other social media platforms can still work for your business. For example, if you’re in the beauty industry, consider Pinterest. If your product or service targets teens and young adults, TikTok might be the way to go.</p><h2>Tip #2 – Post Regularly</h2><figure id="figure-gzqyedmftm1f1lnfv"><img id="gzqyedmftm1f1lnfv" src="https://cdn.durable.co/blocks/28XabhLS5jRLFvEelTFaWDmolL1vTMg5zphnnRmSm0s9xRiM34rUdKTFKMbL4RLf.png" alt="web browsers" title="web browsers" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/28XabhLS5jRLFvEelTFaWDmolL1vTMg5zphnnRmSm0s9xRiM34rUdKTFKMbL4RLf.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>This might be the most important social media advice you’ll hear: post regularly! Regardless of whether you’re on Facebook, Instagram, or YouTube, algorithms favor accounts with consistent posting patterns. Accounts with sporadic or long gaps in content will struggle to grow.</p><p><strong>Regularly</strong> doesn’t mean daily; starting out, one quality post per week is often enough. Just be consistent.</p><p>It’s tempting to post a flurry of exciting content in the first week, but what happens when you stop? Your audience may never see those initial posts if you drop off the radar. Staying consistent, even with a weekly or bi-weekly post schedule, establishes a rhythm that keeps followers engaged and builds a reliable audience.</p><h2>Tip #3 – Add Social Links to Your Website</h2><figure id="figure-ijojeehf1m1f1m1fb"><img id="ijojeehf1m1f1m1fb" src="https://cdn.durable.co/blocks/6042Olq8AXpelJQBUeXAiotSkS0kGMZJSR9HuPtqtRT7JaUo7JJ8TlYAbmK87rLN.png" alt="package manager" title="package manager" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="null" data-positionY="null" data-fullWidth="false"/></figure><p>Though it seems obvious, this is often overlooked! Make sure to place links to your social media profiles anywhere you encourage contact, such as:</p><ul><li>In the website's Header and Footer,</li><li>In the Contact section.<br><br>If social media is integral to your business, consider adding a dedicated section on your website to display, for example, your latest three Facebook posts or Instagram photos.</li></ul><p>Remember that regular and current social media content is essential. If your website links to a Facebook page with the last post from two years ago, that’s not the best look…</p><p><br></p><p><strong>In Summary</strong>: Getting started with social media can feel complex, but following these three basic rules will significantly improve your chances of success. Each platform has its unique audience, so focus on posting relevant content and keeping up consistent activity.</p><p>If you need help crafting a social media strategy or creating engaging content, HeyGoodGo is here to support you. Start today, and over time, watch your brand grow and attract an engaged client base! Reach out to us to learn more about how we can help you develop your social media presence.</p>

Social Media for Small Businesses – 3 Tips to Get Started

Hey Good Go

Web Development

General Sans

Rufina

<p>To ensure our website works perfectly and meets your needs, we use cookies. Click 'Accept' to consent to their use.</p>